Chris Kolmar
Digital marketing leader — SEO strategy, technical optimization, and scalable content production.
Over a decade of experience leading cross-functional teams, crafting data-driven workflows, and empowering teams to produce high-impact, conversion-focused content.
Experience
ConsumerAffairs — Chief of Staff
- Driving company-wide initiatives across growth, content, and product.
- Building AI-powered workflows (Claude Code) for SEO, research, and content operations.
- Connecting executive strategy to execution across marketing and engineering teams.
Zippia — Head of Marketing & Co-Founder
- Grew organic traffic to over 7M visits/month through scaling SEO, social, paid, performance, and email campaigns.
- Developed a programmatic SEO strategy generating 1,000,000+ dynamic, data-driven pages.
- Built a content team of 20, creating a library of 2,000 articles driving 2M visits a month.
- Managed 3 site migrations and integrations with no downtime and a net increase in traffic.
- Partnered with product and engineering on technical SEO: site structure, schema markup, CMS optimization.
- Wrote Python reports to monitor page-level SEO metrics and perform keyword research.
HomeSnacks — Founder (side project)
- Built a network of data-driven content sites solo — code, content, and promotion — peaking at 6M+ visits/month.
Movoto — Senior Director of Marketing
- Increased traffic across Movoto properties from 2M+ to 20M+ visits/month via organic SEO, email, and social.
- Implemented technical SEO, content strategy, SEM, and A/B conversion testing to 5x revenue.
- Grew and managed a team of 20+ marketers, writers, and admins producing 5,000+ articles that drove 10,000+ links and mentions.
- Acquired by Indeed's parent company.
Areas of Expertise
- SEO: SEO strategy, schema markup, programmatic SEO, Google Search Console, Ahrefs/Moz/Semrush
- AI: Claude Code, AI prompt engineering, AI-assisted content operations
- Analytics: Google Analytics, A/B testing, Python reporting, Looker, Tableau
- Platforms: WordPress & CMS, campaign management, Screaming Frog, JIRA
Education
Pomona College — B.A. Mathematical Economics